The key to business success today is in an effective cross-platform marketing strategy, capitalizing in the strengths of both traditional print and online directory formats. It enables brand messaging to hit all potential customers.

The results of a blind study found that online directories provide better overall local search results than search engines like Google, Bing and Yahoo. The data was measured based upon overall user satisfaction ratings collected over a year.

This article focuses on the fundamental truth that to be successful in business requires understanding your customer - and then with that, how to get your message to them at the right time, at the right place, and for the right price.